The challenge

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The Results

Influencer applicants
(Activation rate of influencers on gifted)
Combined followers
Influencers collaborated
UGC assets at $0

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Blanc de Blanc Event

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To celebrate the third opening night of Blanc de Blanc, AB Publicity wanted to give a new group of Sydney influencers the opportunity to experience this renowned show at newly refurbished venue, The Grand Electric - now a dedicated cabaret venue - the idyllic stage to host the talents of the #gifted Blanc de Blanc cast. Seeking a dynamic and diverse group of people to mingle and appreciate the immersive entertainment, while capturing content that would do justice to the calibre of the cabaret.


Over 80 creators from #gifted were officially invited, posting real-time Instagram posts and stories of their amazing experience, garnering impressive social proof for the already-popular and fantastic showcase of Blanc de Blanc. "The response to my event on the #gifted site was overwhelming. The quality of influencers who attended the opening night event was first class and I have been delighted with the content that has been posted." - Amanda Buckworth of AB Publicity


Gifts Received

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#fashion, #beauty, #lifestyle