This fun cruelty free, vegan and proudly Australian owned cosmetics brand was looking to promote their high quality products through influencer gifting.
A range of beauty tutorial videos, finished makeup looks, 'get ready with me' TikToks and stylised product flat lays helped the brand generate social proof and great UGC for organic re-sharing with their followers. Influencers received $250 voucher to select products of their choice best suited to their skin types and tones.