The challenge

The solution

The Results

Influencer applicants
(Activation rate of influencers on gifted)
Combined followers
Influencers collaborated
UGC assets at $0

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Floraly was set on elevating its brand and presence by establishing itself as Australia's most beloved and sustainable flower gifting company. The strategy focuses on enhancing the customer experience, making the act of sending flowers not just easy but a joy. Floraly's aim to to acquire content that depicts the brand as the top choice for those looking to send thoughtful, sustainable floral gifts across Australia for any occasion.


With hundreds of applicants, Floraly garnered content across a diverse spectrum of demographics and contexts. The universal act of giving flowers was captured through unique content made with the personal touch of each creator. The emphasis on customer experience and sustainability initiatives not only elevated brand perception but also strengthened Floraly's market presence. Static and video content emphasised the joy found in the seamless process of sending thoughtful, sustainable floral arrangements across various Australian states.


Gifts Received

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#fashion, #beauty, #lifestyle