Jane Iredale

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Objective

Influencers were gifted the Jane Iredale New Beyond Matte Lip Fixation Lip Stain in exchange for an authentic review on their social channels. The influencers were asked to trial and share with their audiences what they thought of the new lip stains and the looks they created.

Results

Full range of Beyond Matte Lip products as well as an assortment of other Jane Iredale products to the value of $24 were #gifted. 65 influencers received the gifting boxes and created a range of fun video and stills content showing their new matte lip looks and generating social buzz to launch the new products to market.

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Kate, Jane Iredale

Gifts Received

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#fashion, #beauty, #lifestyle