Marc Jacobs exude luxury and femininity through fresh fragrances. For this gifting collab, they were looking for creators who had the same values & were aligned with the brand, and had experience creating high quality UGC or who had a high following and engaged audience.
Targeting female influencers and creators with over 5k following on instagram, - Marc Jacobs Fragrances was able to reach their target audience through the #gifted in exchange for IG posts, reels and stories, creating beautiful content that had a high engagement rate.