Fairy Bread Day for ReachOut

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Objective

UMM Agency launched the Fairy Bread Day campaign through #gifted – a brilliant and very Aussie charity initiative in support of ReachOut, Australia's leading online mental health service for young people.

Results

Influencers were gifted a super fun cooking kit including everything they need to make and share a Fairy Bread party with their friends or loved ones. Successfully collaborated with over 15 mummy influencers & creators that resulted to beautiful eye-catching candy coloured content, as well as generating campaign awareness through IG post, IG reels and Tiktok.

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