Managing Rights for Your Content

We get it - understanding licencing rights for media can be confusing! That’s why we’ve built it into #gifted to reduce headaches for creators.

When you create content in a gifting collaboration with a brand, you are the owner of that content. Photos, videos, stills, or written work - your content can’t be used for advertising or commercial purposes without your permission and payment.

If you’re looking to stay on top of your rights as a creator, we’ve rounded up all the info you need to know.

Can brands repost your content without permission?

Yes and no.

Brands can ‘repost’ or ‘reshare’ your content - whether image, video, stories, or another format - to their social media channels for organic use as long as they credit you as the creator (by tagging you). However, they’re not permitted to boost these posts or promote them with paid ad spend.

If a brand wants to use any of your work from a collab for any other purposes, like their website, newsletters, social media, online ads, printed material, then you deserve to be compensated accordingly (fair is fair, right?).

To make compensation simple and easy, we’ve included a licence feature in your #gifted app. You provide a quote and brands can select what they’d like to buy your images for. When you both agree on fair compensation, the brand can ‘accept’ and licence the content, while you get paid directly through #gifted.

Managing your content rights is that simple!

Congratulations! You’ve got all the info you need to control your content and receive fair compensation for your work.

Click here to browse gifting opportunities

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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