Brands create a structured campaign brief within #gifted outlining product details, creator criteria, deliverables, timelines, and any usage expectations. Relevant creators can then review the opportunity and apply, allowing brands to select participants based on alignment rather than manual outreach. Communication, progress tracking, and content delivery are managed within the platform to keep collaboration organised from launch through completion.

No prior influencer or creator marketing experience is required. #gifted provides a guided workflow that supports campaign setup, creator discovery, application review, and delivery tracking in a single environment. This structure allows teams without dedicated influencer specialists to run organised gifting activity while still maintaining visibility and control across each stage of the collaboration process.

Launch timing depends on how quickly product details, creator criteria, and logistics are prepared. Many brands can launch a campaign within minutes once these elements are ready. Allowing realistic timelines for creator selection, shipping, and content production helps ensure smoother participation and more reliable delivery across the full campaign lifecycle managed within #gifted.

Manual outreach often involves fragmented spreadsheets, emails, and follow-ups that reduce visibility across collaboration progress. #gifted centralises creator applications, messaging, campaign status, and content delivery in one structured workflow. This typically reduces administrative coordination while improving transparency, helping brands manage gifting activity more consistently without relying on disconnected tools or informal tracking methods.