FAQs

Influencer gifting is when brands send products to creators in exchange for authentic social content like posts, reels, reviews or stories. Instead of paying creators upfront, the collaboration is based on product value and mutual brand fit.

#gifted makes this process simple and structured. Brands create a gifting campaign, set the product and deliverables, and creators apply if they’re interested. From there, brands can review applicants, select the best fit, send the gift and manage the collaboration all in one place.

Once content is posted, it’s automatically collected in your content gallery so you can track results and reuse creator content across your marketing channels.

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Paid influencer marketing involves paying creators a fee to promote a product or brand. Gifting collaborations, on the other hand, are product-based partnerships where creators receive a product in exchange for content.

Many brands use gifting as a way to scale creator partnerships, generate authentic content and discover new creators before investing in paid campaigns. Gifting can be a vital element to a marketing campaign to bring a product to life and showcase it in use with category relevant content creators.

#gifted makes gifting campaigns simple and effective by helping brands match with relevant creators, manage collaborations and track the content produced through each campaign all on a single platform.

For many brands, gifting becomes a powerful engine for generating authentic user-generated content (UGC) that can be reused across social media, websites, paid ads and email marketing.

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A creator gifting platform helps brands run influencer gifting campaigns in a structured, scalable way.

Instead of managing creator outreach, product sending and content tracking manually, #gifted brings everything together in one place. Brands can set up gifting campaigns, discover relevant creators, review applicants and manage collaborations from a single dashboard. #gifted's AI-Powered Matching Algorithm ensures brands find best fit creators without compromising their brand look and feel while the AI Campaign Manager reduces manual admin by over 50% - and let's you keep your brand voice alive.

#gifted also helps brands collect and organise the content produced through campaigns. Creator posts, images and videos are captured in a searchable content gallery so brands can easily track results and reuse creator content across their marketing.

This makes it easier for brands to turn product seeding into a repeatable creator marketing strategy.

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#gifted works with brands and creators across multiple markets, with the strongest creator communities in Australia, followed by the United Kingdom and the United States.

Brands can run gifting campaigns that reach creators in different regions depending on where their products can be shipped. Many brands use #gifted to activate campaigns locally or expand their reach into new markets through relevant creators.

Because creators apply directly to campaigns, brands can easily review applicants and choose collaborators based on location, audience and content style.

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You sure do! You’ll be able to see all the influencers who are interested, view their profiles, their past reviews from brands, engagement rate, content, and so much more. They’ll even write you an application message as to why they want to be gifted! Then you pick the people who best align with your campaign goal.

Matching on #gifted starts with creators.

Creators discover gifting campaigns in the #gifted app and swipe to apply for the ones they genuinely want to be part of. Brands then review the creators who applied, explore their profiles and content, and choose the collaborators that feel like the best fit.

Behind the scenes, #gifted’s matching algorithm and filtering tools help surface relevant creators faster — so brands can quickly narrow down applicants based on category, audience, location and content style.

Because creators opt in to campaigns they actually like — and brands choose who they work with — the partnerships tend to feel far more natural than traditional product seeding.

In other words: creators raise their hand, brands pick their favourites, and the collaboration kicks off from there.

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No — creators on #gifted aren’t forced to post. But because creators apply to campaigns and agree on deliverables before receiving a product, most collaborations successfully result in content.

Across the platform, more than 80% of #gifted collaborations result in posts. This is compared with traditional product seeding where success rates are often closer to 40%.

We encourage brands to keep campaign direction light rather than over-briefing creators. #gifted campaigns work best when creators have room to interpret the product in their own style while still aligning with the brand’s messaging.

Deliverables — such as a reel, post or story — are agreed within the campaign so both sides know what’s expected. That balance of structure and creative freedom is what helps gifting campaigns consistently produce authentic content.

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Creators on #gifted produce authentic social content that shows your product in real life — from Instagram reels and TikToks to stories, photos, tutorials and product reviews.

Because every creator brings their own style, audience and perspective, brands naturally build a diverse mix of brand assets through gifting campaigns. Instead of one polished campaign shoot, you end up with multiple interpretations of your product — helping your brand appear in different contexts, aesthetics and communities across social media.

This diversity of creator content is powerful. It allows brands to reach new audiences, test different content styles and build a growing library of authentic user-generated content (UGC) that can be reused across social, ads, websites and email.

All completed content is automatically captured in your #gifted content gallery, giving brands a ready-to-use library of creator assets produced through their campaigns.

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Most gifting collaborations on #gifted move from application to content within two to four weeks, depending on shipping times and the posting window set in the campaign.

Once creators are selected and the product has been sent, they work within the agreed timeline to create and share their content. Many brands begin seeing posts appear within days of the product arriving.

Clear communication also plays a big role in how quickly campaigns move. Brands that respond to creators promptly, keep briefing simple and maintain open communication tend to see faster turnaround times and more aligned content.

#gifted campaigns work best when creators have the space to interpret a product in their own style while still aligning with the brand’s messaging. That balance of clarity and creative freedom usually leads to stronger content and smoother collaborations.

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#gifted tracks creator posts and campaign performance directly within the platform, giving brands a clear view of what content has been created and how their gifting campaigns are progressing.

As creators complete their deliverables, their posts are automatically captured and added to your campaign dashboard and content gallery. Brands can easily see which creators have posted, review the content produced and organise creator assets for future use.

The #gifted analytics dashboard also provides insights at both a campaign and brand level. Brands can review the output of individual campaigns while also seeing how their overall creator gifting strategy is performing across multiple collaborations.

Measuring gifting success isn’t always about immediate ROAS. Many brands use gifting campaigns to generate authentic user-generated content (UGC), reach new audiences, build brand advocacy and create a diverse library of reusable marketing assets. The right success metric depends on the goal of the campaign — whether that’s awareness, content creation or community building.

Over time, this helps brands turn product gifting into a repeatable creator marketing strategy rather than one-off product seeding.

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Yes. Brands can license creator content produced through #gifted and reuse it across their marketing channels when subscribed to a #gifted Pro or Pro+ plan.

Many brands use creator content generated through gifting campaigns across social media, websites, email marketing and paid advertising. Because the content is created by real creators in their own voice and style, it often feels more natural and relatable than traditional branded assets — which is why it frequently performs well in ads.

For many brands, #gifted becomes more than a campaign tool — it becomes a content pipeline. Creator collaborations produce a steady stream of authentic content that can be reused across owned and paid media while also building advocacy and reach across creators’ social platforms.

Licensing rights are included for brands on #gifted Pro and Pro+ plans while their subscription is active, allowing creator content to be reused across owned and paid marketing channels.

Brands on the Grow plan can share creator content organically but do not receive licensing rights for broader marketing use. If a Grow brand would like to repurpose creator content across ads, websites, email or other marketing channels, they can upgrade to a Pro or Pro+ plan, or arrange licensing directly with the creator.

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Yes. Agencies and businesses that manage multiple brands can run everything from a single account using the #gifted Pro+ plan.

Pro+ allows teams to operate at an organisation level, where additional brands or clients can be added under the same account. Each brand can run its own gifting campaigns, collaborate with creators and build its own content gallery, while the organisation maintains oversight across all activity.

Additional brands or clients can be added at a reduced cost, making Pro+ a practical option for agencies, retailers, brand groups or businesses managing multiple labels.

This setup makes it easy to scale creator collaborations across several brands while keeping campaigns, creators and content organised in one platform.

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Yes. #gifted operates on a subscription model, and brands can cancel their subscription at any time.

Many brands start with a campaign or two to test how gifting collaborations perform for their products before scaling their creator partnerships further.

Because the platform is designed to support brands of different sizes, many businesses begin with smaller campaigns and expand their creator marketing programs as they see results.

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#gifted campaigns are designed to create fair and valuable collaborations for both brands and creators. For this reason, products listed in gifting campaigns generally need to have a minimum retail value of around $150.

This guideline helps ensure creators are receiving products that feel worthwhile in exchange for the time and effort involved in creating content. It also helps brands attract stronger creator interest and maintain high-quality collaborations across the platform.

When campaigns offer products with meaningful value, creators are more likely to apply, engage with the brand and produce thoughtful content that resonates with their audience.

If your product sits below this value, brands often bundle products together, create curated gift packs or combine items to reach the recommended campaign value.

This approach helps maintain a healthy marketplace where both creators and brands benefit from the collaboration.

This guideline helps maintain a healthy creator marketplace where both brands and creators benefit.

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Influencer gifting campaigns work best when they are structured, targeted and easy for both brands and creators to manage.

Rather than sending products randomly and hoping for posts, many brands now run gifting campaigns where creators can opt in, deliverables are agreed upfront and content can be tracked once it’s published.

Platforms like #gifted help brands run these campaigns at scale by allowing them to create gifting opportunities, match with relevant creators and manage collaborations in one place.

This approach not only improves posting success rates but also helps brands generate a steady stream of authentic creator content that can be reused across social media, ads and other marketing channels.

For many businesses, influencer gifting becomes more than a one-off tactic — it becomes part of a long-term creator content strategy.

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