If you are in #Gifted Pro subscription, you can gift as many people as you want. As for #Gifted Starter, you can only gift up to 10 creators per campaign. Meanwhile, #Gifted Grow can only gift up to 30 creators per campaign.

#gifted is designed to be used world over.

You sure do! You’ll be able to see all the influencers who are interested, view their profiles, their past reviews from brands, engagement rate, content, and so much more. They’ll even write you an application message as to why they want to be gifted! Then you pick the people who best align with your campaign goal.

We have a plan available for clients who want to use content for paid amplification, ads, on their home page, in newsletters etc. With the #Gifted PRO Subscription, you get full content licensing rights to use all influencer-created content for any online or digital marketing for as long as you're subscribed to the PRO plan.

If you are not on the PRO plan, you can repost the content organically on your feed, but you need to credit the creator, and you may not boost or amplify the post.

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In paid influencer campaigns, a brand provides the brief, due dates and times, content approval process, and can have a lot more involvement in the creative process with the creator. Think of it like creating a collaborative advertising campaign with the creator - you are paying them to advertise your brand to their audience.

In contra gifting, you’re gifting your product or service to creators with the hope that they will love it and share their authentic feelings and experiences with their audience. Remember, mid-tier and macro-influencers normally get given products plus payment to collaborate and promote brands. If you only have contra available and not monetary compensation, then make sure you’re making it worth their while, and being realistic with your expectations on deliverables and time frames. 

If you’d like someone to post on their social media channels, make sure the gift you are giving them is enticing, well presented, and something they are going to want to share with their followers.

#gifted has solved a lot of the pain points with contra gifting - instead of sliding into peoples DM’s hoping they might reply, or sending out product unsolicited and hoping someone might share something, we allow influencers to ‘opt in’ to what they receive and you to select from those who have expressed interest in collaborating with you. This means instead of 20-30% of creators posting from unsolicited gifting (that’s the average across the industry when using a PR agency or posting out directly from addresses sourced from social media), your success rate through gifted will be 80-90%!! 

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If your item is under $150 that's totally fine, of course you can still use #gifted! You just need to make a bundle that is over the $150 min value. 

A great example is we have a tea brand who are a fab user of #gifted, and although their packs of tea are only valued at $11.95 each, they created a beautiful bundle for creators that included a teapot, teacup & saucer and a cute teaspoon, and a breakfast serving tray to serve tea in bed or on the sofa. This bought the total bundle value up to $168. This resulted in beautiful content that was perfectly on brand because they provided the props needed to make the collab a success!

Another example is a skincare brand that makes stick on eyepatches. These are valued at 29.95, but to increase the value of the item they gifted each influencer a bundle including a fluffy branded robe, slippers and a towelling headband to keep hair off their face while applying. Again, this bought the bundle over the min value and made it a really enticing package for the influencers to receive and share!

Think about your gift as a PR bundle, that you would send out to journalists and media when launching a product. You wouldn't just send them 20 x packs of tea - that wouldn't make them amazed by your brand! You’d think of a meaningful way to create a brand experience for them at home that also helps provide them with props to create cool content for you.

So we always say, the best measure of a collab getting approved on #gifted is ‘Is it fair?” “Is it fun?” and “would I do this collab myself?”.

#gifted is available for creators to sign up all over the globe! At the moment, about 85% of our creator base are located in Australia. As we launch into new markets this mix will always be changing.