Influencer gifting is when brands send products to creators in exchange for authentic social content like posts, reels, reviews or stories. Instead of paying creators upfront, the collaboration is based on product value and mutual brand fit.

#gifted makes this process simple and structured. Brands create a gifting campaign, set the product and deliverables, and creators apply if they’re interested. From there, brands can review applicants, select the best fit, send the gift and manage the collaboration all in one place.

Once content is posted, it’s automatically collected in your content gallery so you can track results and reuse creator content across your marketing channels.

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#gifted works with brands and creators across multiple markets, with the strongest creator communities in Australia, followed by the United Kingdom and the United States.

Brands can run gifting campaigns that reach creators in different regions depending on where their products can be shipped. Many brands use #gifted to activate campaigns locally or expand their reach into new markets through relevant creators.

Because creators apply directly to campaigns, brands can easily review applicants and choose collaborators based on location, audience and content style.

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You sure do! You’ll be able to see all the influencers who are interested, view their profiles, their past reviews from brands, engagement rate, content, and so much more. They’ll even write you an application message as to why they want to be gifted! Then you pick the people who best align with your campaign goal.

No — creators on #gifted aren’t forced to post. But because creators apply to campaigns and agree on deliverables before receiving a product, most collaborations successfully result in content.

Across the platform, more than 80% of #gifted collaborations result in posts. This is compared with traditional product seeding where success rates are often closer to 40%.

We encourage brands to keep campaign direction light rather than over-briefing creators. #gifted campaigns work best when creators have room to interpret the product in their own style while still aligning with the brand’s messaging.

Deliverables — such as a reel, post or story — are agreed within the campaign so both sides know what’s expected. That balance of structure and creative freedom is what helps gifting campaigns consistently produce authentic content.

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#gifted campaigns are designed to create fair and valuable collaborations for both brands and creators. For this reason, products listed in gifting campaigns generally need to have a minimum retail value of around $150.

This guideline helps ensure creators are receiving products that feel worthwhile in exchange for the time and effort involved in creating content. It also helps brands attract stronger creator interest and maintain high-quality collaborations across the platform.

When campaigns offer products with meaningful value, creators are more likely to apply, engage with the brand and produce thoughtful content that resonates with their audience.

If your product sits below this value, brands often bundle products together, create curated gift packs or combine items to reach the recommended campaign value.

This approach helps maintain a healthy marketplace where both creators and brands benefit from the collaboration.

This guideline helps maintain a healthy creator marketplace where both brands and creators benefit.

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