Content licensing
Use creator content with confidence
Content licensing is all about knowing where you stand when it comes to using creator content. Here’s the simple version — what it means, what’s covered, and how it works on #gifted.
Content licensing, explained simply
Content licensing is what gives brands permission to reuse that content to promote their product and brand beyond the original post.Think websites, emails, ads, and other marketing channels.
It’s how a great creator moment turns into something you can use again - confidently - and with permission.
Content rights on #gifted Pro and Pro+
The fine print: licensing applies to campaigns run while you’re on Pro or Pro+, and usage stays valid for as long as your subscription is active.
Content usage on the Grow plan
Grow plans don’t include content licensing, but you can absolutely reshare creator content organically. Think reposts, reshares, and celebrating collabs in real time (with credit, always).
Content is still captured inside your campaign portal (excluding stories), so everything stays organised — but if you want to take content beyond organic social, Pro or Pro+ is where that door opens.
Content licensing Q+A
Who owns the content created by influencers or creators?
Creators do — always. That part’s non-negotiable. Content licensing is simply what gives brands permission to reuse approved creator content to promote their product or brand. You’re not buying the content, you’re getting the green light to use it properly.
Think access, not ownership.
Can brands use creator or influencer content in ads or on their website?
Yes — when licensing is included. On #gifted, Pro and Pro+ plans let you reuse approved creator and influencer content across ads, websites, email, and other digital channels while your subscription is active. It’s how one great post becomes more than a 24-hour moment.
What happens to content rights if I downgrade or cancel my plan?
Licensing is tied to your active Pro or Pro+ subscription. If you downgrade or cancel, licensed usage wraps up and content should no longer be reused outside organic sharing. Clean, clear, and fair — no awkward grey areas.
