Content licensing is all about knowing where you stand when it comes to using creator content. Here’s the simple version — what it means, what’s covered, and how it works on #gifted.



Creators do — always. That part’s non-negotiable. Content licensing is simply what gives brands permission to reuse approved creator content to promote their product or brand. You’re not buying the content, you’re getting the green light to use it properly.
Think access, not ownership.
Yes — when licensing is included. On #gifted, Pro and Pro+ plans let you reuse approved creator and influencer content across ads, websites, email, and other digital channels while your subscription is active. It’s how one great post becomes more than a 24-hour moment.
Licensing is tied to your active Pro or Pro+ subscription. If you downgrade or cancel, licensed usage wraps up and content should no longer be reused outside organic sharing. Clean, clear, and fair — no awkward grey areas.