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So you’ve got the alert that you’ve got new matches, you’ve logged in and can see all the faces there waiting for you… What do you do next?!

By tapping into TikTok's search engine potential, brands can enhance their visibility, drive engagement, and ultimately cultivate long-term relationships with this tech-savvy and socially conscious generation.

Instagram Threads holds tremendous potential for influencers to strengthen their bond with their audience in a new way, through showcasing their writing style in a more prominent way. While the full extent of brand utilization on Threads is yet to be explored as the platform is so new, and both brands and creators shouldn't ‘panic’ about not having a specific strategy or plan for Threads just yet, it’s the perfect time to start engaging with the platform to get familiar with it, and start thinking about how it might form a part of your ongoing content strategy.

There has been a lot of conversation lately about how powerful UGC is (and I 100% agree), but it’s also started a discussion of ‘Influencer marketing vs UGC’ - as if it's a binary approach in your marketing mix. As a passionate advocate of authenticity in marketing, I believe it's essential to understand the nuances of both approaches and harness their power to drive successful campaigns.

Gifting is a great way to spread the word about your brand and create UGC (that's user-generated content for those who hate acronyms!) & word of mouth, and reach a range of new potential customers, without the use of a paid influencer campaign. You’ve probably previously been doing this through a PR agency, or manually reaching out to creators on IG or Tiktok asking if you could send them some products (and getting ghosted..!)

So you’re ready to launch your new product or service and start gifting some cool creators, but your product isn't super expensive (under the $150 minimum on #gifted) or maybe it's even over that price but you want to make a really WOW impression. Well, let us show you some tips on making a great media send out or influencer bundle.

Big things come in small packages. Discover five irresistible reasons your brand should work with nano-influencers to drive ROI and run cost-effective campaigns.

Find out how to improve your Facebook Ad performance without pumping more money into your ad spend (with these 5 strategies that actually work). Ready to work smarter? Here's how you crush your next FB ad campaign.

Ready to grow your sales without growing your ad spend? Try these powerful word-of-mouth marketing strategies to put your brand on everyone's lips.

Whether you're just launching a business or you've been in the game forever, it pays to know how to spread the word without spreading the cash. Here's how you can market your business without a serious budget.

‘Influencer’ is no longer a dirty word. With the power to build instant credibility and sway purchasing decisions, influencers are your best marketing weapon - and here’s how you throw video reviews into the mix to supercharge your results.

A side hustle might start small… but that doesn’t mean it needs to stay small. Whether you’re looking to make more money or make a mark on the world, the right tools make ALL the difference. I’ll show you how to go from ‘side hustler’ to ‘business owner’ with the only two tools you’ll need.