Blog

As an e-commerce business coach and former fashion brand owner, I’ve witnessed how one crucial shift in content strategy can completely transform a brand’s results. One of the most valuable lessons I learned during my time running iland co. was the incredible power of authentic, influencer-driven content—particularly in paid advertising.

This blog navigates the Instagram shift from followers to meaningful engagement. It unveils strategies, tools, and emphasizes personal growth in engagement rates. Benchmarks, and crafting impactful campaigns are covered. The takeaway: prioritize meaningful content and collaborations for a thriving Instagram community.

Discover how influencer gifting and user-generated content (UGC) are transforming digital marketing by shifting focus from traditional ads to authentic, relatable content. As consumers increasingly trust creators over polished ads, GMS Media Group leverages platforms like #gifted to help brands connect meaningfully with audiences. By embracing UGC, brands achieve higher engagement, lower costs, and stronger ROI. With the creator economy on the rise, influencer partnerships and tools like #gifted are essential for brands to stay relevant and authentically engage in today’s dynamic market.

Ah, the holidays. A time for cozy socks, questionable eggnog decisions, and an entire mood shift on Instagram. With #Gifted in your back pocket, you’re just a few swipes away from wrapping up collaborations that sparkle brighter than your neighbour’s obnoxious Christmas lights. Here’s how to sleigh (see what we did there?) your holiday content game and keep your profile seasonally relevant.

In this blog, we’ll dive into why Employee-Generated Content (EGC) is the ultimate way to build trust by letting your team’s passion and expertise shine. In a world where 92% of people trust recommendations over traditional ads, EGC is like word-of-mouth with a VIP pass—bringing out the real, unfiltered stories that audiences crave.

Gifting is a great way to spread the word about your brand and create UGC (that's user-generated content for those who hate acronyms!) & word of mouth, and reach a range of new potential customers, without the use of a paid influencer campaign. You’ve probably previously been doing this through a PR agency, or manually reaching out to creators on IG or Tiktok asking if you could send them some products (and getting ghosted..!)

As Australia prepares for the rollout of social commerce and live streaming, businesses and consumers alike are eager to understand the impact of these trends. Social commerce and live streaming have already transformed markets around the world, and Australia is poised to experience a similar revolution. Here’s a closer look at what we can expect from these exciting developments.

In this blog, JEREMY TANG —an SEO veteran with over 20 years of experience and the founder of Area Ten and CMAX.ai—dives into the evolving landscape of SEO, particularly how social signals are becoming a crucial component. With insights drawn from the May 2024 Google leak, Jeremy explores how search engines are increasingly mirroring human behaviour, emphasising the growing importance of engagement metrics, author credibility, and social media integration in SEO strategies. As he reflects on the industry's shift, Jeremy underscores the necessity of a holistic approach that blends SEO with social media to maximise online impact in today's digital age.

Essentially all brands are but have realistic expectations. Would you post about your period undies on your socials to your friends? Probably not but you would if you were being paid. But you would post about a great restaurant, new outfit, makeup finds, new furniture, your breakfast smoothie recipe etc.

Okay, picture this: You’ve just scored some absolutely fabulous UGC (that’s user-generated content for the uninitiated) from influencers who are out there making your product look like it’s the next best thing since avocado toast. But wait - can you actually use the content whenever and wherever you like? Not so fast, my friend. That’s where content licensing steps in to save the day.

With Build a Team, each member of your team, from the new intern to the C-suite, gets their own secure login. This not only enhances security but boosts efficiency, allowing for tailored access to streamline workflows.

Meet DIANNE DUMANOVIC, the powerhouse behind Topknot PR, a boutique agency that excels in personal brand management. With over 20 years of experience in marketing, communications, and PR, we're thrilled to have Dianne share her tips and tricks to help you stand out, connect authentically, and master the art of personal branding.