The #gifted Blog

How should you actually measure creator gifting performance? In this guide, we break down what “good” looks like across gifting, paid influencer campaigns, whitelisting and UGC. Learn how to read engagement signals properly, assess content quality, and understand the conversion patterns that really drive growth for SME retail and consumer brands.

This blog breaks down how creators can build and maintain strong relationships with brands to unlock repeat collaborations and huge opportunities. It covers why professionalism matters, common mistakes that damage trust, and the habits that make you THE GO-TO creator. From clear communication and meeting deadlines to understanding licensing terms and delivering high quality content, this guide shows how every collab can become a stepping stone to long term success.

AI Automated Campaigns are the newest feature inside #gifted, designed to streamline creator gifting from application to content delivery. By intelligently assessing creator fit, managing collaboration conversations, and automating key administrative steps, brands can run campaigns faster, with less manual coordination and greater confidence in outcomes. This guide explains why the feature was built, how it works, and what it changes for modern creator marketing teams.

Sydney-based creator Kosta Genaris has grown by over 300K followers since joining #gifted nearly a year ago. His biggest win? A series of campaigns with Belkin that racked up 100K+ views and led to five repeat collaborations.

Content diversity is the difference between a creator campaign that looks good once — and a content library that works everywhere. In this guide, we break down what content diversity really means in influencer marketing, the types of creator content that drive results, how to work with a wider variety of creators, and how to use different content formats across the marketing funnel to increase reach, trust, and conversion. If you want creator content that supports discovery, purchase, and brand loyalty, this is where to start.

Learn how to build a content pipeline that supports both creator gifting and influencer marketing. This guide explains why a planned content library matters, how creator and influencer content work together, and how to scale authentic content across campaigns, channels, and the full marketing funnel.

#gifted is where brands and creators meet, match, and make magic ✨ Run gifting campaigns, connect with creators who truly to collaborate, manage content in one place, and turn great collabs into content that works hard across your marketing. Simple, strategic, and seriously effective.

We need to talk about the big one for 2026: AI. We’re living through an AI-powered moment in digital culture, and everyone wants a piece of the pie. Brands, platforms and creators are figuring out how to integrate it into every aspect of their business, including influencer marketing. But here’s the thing: AI isn’t reshaping influencer marketing in isolation, it’s reshaping why we scroll, what we trust and how influence actually works.

Ever wondered what brands see when you apply for a gift on #gifted? From your profile and ratings to badges and past content, discover how brands review creators and what helps you stand out and secure more collaborations.

Plan your 2026 marketing year with a smarter creator gifting strategy. This guide covers the key dates to plan for, how to use gifting for seasonal moments and launches, and when to start campaigns so your content works harder across social, email, and ads.

Jasmin turned a simple swipe on #gifted into an unforgettable Bali escape, proving the power of authentic creator and brand partnerships. Her story shows how genuine content and lifestyle aligned collabs unlock incredible opportunities.

Life of Colour’s founder, Jodi, has cracked the code on creative gifting: real artists, real content, and real community. In the blog, we dig into how she uses #gifted to spark mass UGC, build creator relationships, and turn colourful chaos into high-performing content for her brand. A joyful masterclass in contra gifting done right.