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Brands commonly review engagement quality, audience relevance, delivered content usefulness, and potential for asset reuse rather than relying solely on short-term revenue attribution. Measurement focus usually reflects the campaign's original objective and the stage of the marketing funnel being supported.
Sales may occur when creator audiences align closely with the product and timing is appropriate, though outcomes vary widely. Because gifting is not structured around guaranteed conversion, evaluation typically benefits from considering broader marketing contribution rather than isolated transactional results.
Centralised tracking within #gifted allows brands to monitor creator participation, communication, and content submission stages. This visibility can improve operational clarity compared with manual coordination methods. Each campaign can be measured against a range of metrics in the Campaign Analytics dashboard giving brands insight into that is working and where to change their approach.
Clear, realistic objectives established in advance usually provide the most meaningful evaluation framework once the campaign concludes.
