Creator audiences introduce products to communities that brands may not reach directly. The scale and relevance of that exposure depend on alignment, engagement, and campaign execution rather than platform presence alone. Using creator content in ads and other brand assets allows you to maximise the reach of UGC and influencer partnership content outside of the collaboration itself.

No. Visibility varies by creator performance, audience interest, and timing. Gifting supports opportunity for reach rather than guaranteeing outcomes. With #gifted, when you are on a Pro or Pro+ plan, you have licensing rights on all content, therefore content quality and usability can be just as valuable as audience reach.

Consistent presence across multiple creators may gradually strengthen familiarity, depending on frequency and relevance. Using creator content across a range of marketing assets can increase visibility and social proof.

Highly engaged niche audiences can deliver focused exposure even without large follower counts. Small creators often have engaged audiences who take their recommendations seriously. This can result in higher conversion despite a smaller reach.