epzen, a recently re-launched bath and body care brand is bringing wellness back down to earth. Think real world rituals, that don’t ask you to be better or do more. Balance is overrated, so we embrace the flux.
Authenticity is usually maintained by integrating products naturally into existing storytelling style rather than reshaping content entirely around promotion. Within #gifted, alignment between creator voice and campaign expectations typically determines how comfortably collaboration can feel to the audience.
When a #gifted creator does not feel comfortable with a brief, we encourage them to withdrawal from the campaign prior to receiving any products.
Many do, depending on campaign goals. As a contra gifting platform, #gifted encourages direction over strict briefing. This allows influencers to have creative control over their content while supporting the vision of the brand.
Yes, particularly for trust-focused brands. Brands on #gifted typically are looking for authenticity and have chosen gifted partnerships to support this goal.
