Creator exposure and authentic storytelling may influence purchase consideration when audience alignment is strong. However, gifting is not structured around guaranteed conversion, and outcomes vary based on timing, product relevance, and broader marketing context. Viewing sales impact as one potential result rather than the sole objective usually provides a more realistic evaluation framework.

Because awareness, trust, and credibility typically develop before conversion behaviour occurs. For many brands, creator partnerships power the top of funnel. Brands using #gifted often use partnerships to power top of funnel marketing initiatives while using the captured content and more targeted gifting campaigns to support conversion.

Yes. When creator content produced through #gifted is reused across product pages, paid advertising, retargeting, email, or social proof placements, it can continue shaping trust and consideration beyond the original post. The impact depends on audience relevance, content quality, and appropriate licensing permissions rather than the gifting moment alone.

Focusing solely on revenue may overlook broader marketing contribution. Creator partnerships can be measured by reach, content quality, partnership potential and more. Sales attribution often from how content is used, not the content itself.