Trends often include preference for authentic storytelling, niche audience relevance, and reusable content suitable for multiple marketing channels. However, trends evolve, so consistent quality and reliability usually remain more important than short-term stylistic shifts.

Sometimes. Content trends can influence format, pacing, or storytelling style, but brands on #gifted typically continue prioritising audience relevance, authentic product integration, and reliable delivery over trend participation alone. Creators who adapt thoughtfully while maintaining consistency and professionalism are more likely to remain aligned with brand expectations across changing content environments.

Only when still aligned with audience authenticity. If trends are relevant to your audience or niche, leaning in can be fun and engaging but should not replace your authentic content and may not always be suitable for brand partnerships.

Often yes, particularly for repeat brand trust. Brands often choose creators based on their overall style and how they present on platform. Creators who showcase brand alignment and suitability in their day to day content may be selected for collaborations over creators who display different behaviours day to day.