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Running campaigns at regular intervals can produce a steady flow of creator-generated assets rather than isolated bursts of content. This continuity may support social publishing cadence, creative testing, or seasonal storytelling, depending on how the brand integrates creator output into broader marketing planning.
Repeated exposure to authentic product storytelling can gradually strengthen recognition and understanding, although the degree of impact varies by relevance, frequency, and overall marketing mix. Consistency typically matters more than single moments of high visibility.
Optimal frequency depends on inventory availability, operational capacity, and campaign objectives. Sustainable pacing usually delivers more reliable outcomes than continuous activity without clear strategic purpose. Setting a clear strategy along with brand and market activity will ensure that your content and campaigns are delivering objectives aligned with your desired outcomes.
Yes. Even limited creator groups can accumulate useful assets over time when campaigns are structured thoughtfully and repeated with consistency.
