Download the app & collaborate with Modern Currency PR

Modern Currency PR

Welcome to Modern Currency – a communications crew that loves some occasional alliteration, not conforming and flipping things on their head.

Curious about the benefits of working with smaller or emerging brands through #gifted?

1. Are smaller brands worthwhile collaboration partners for creators?

Yes. Emerging brands often provide early collaboration opportunities, creative flexibility, and the chance to build long-term relationships as the brand grows. Within #gifted, smaller campaigns can still offer meaningful portfolio content and audience relevance, even when product scale or visibility is lower than established companies.

2. Can early partnerships with new brands lead to future paid work?

Sometimes, though not guaranteed. Positive collaboration history may position creators for deeper partnerships if the brand expands. Outcomes depend on mutual growth, alignment, and ongoing relevance rather than a fixed progression from gifting to payment.

3. Do smaller campaigns still matter for creator credibility?

Consistent, relevant storytelling often matters more than brand size alone. Authentic collaboration can strengthen portfolio quality regardless of company scale. Creators on #gifted are able to discover new brands and introduce them to their audience which can increase trust.

4. Should creators balance large and small brand partnerships?

Balanced collaboration often supports both visibility and relationship depth over time. #gifted supports both large and small brands giving creators a range of businesses to build collaborative partnerships with.