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On Lock Apparel

We’re a Perth based streetwear brand dedicated to bring nothing but realness and high quality products. Inspired by real stories, we value morals and authenticity.

Exploring how creators balance authenticity with collaboration requirements?

1. How can creators meet campaign briefs while staying authentic?

Authenticity is usually maintained by integrating products naturally into existing storytelling style rather than reshaping content entirely around promotion. Within #gifted, alignment between creator voice and campaign expectations typically determines how comfortably collaboration can feel to the audience.

2. Should creators decline misaligned briefs?

When a #gifted creator does not feel comfortable with a brief, we encourage them to withdrawal from the campaign prior to receiving any products.

3. Do brands value honest tone over scripted promotion?

Many do, depending on campaign goals. As a contra gifting platform, #gifted encourages direction over strict briefing. This allows influencers to have creative control over their content while supporting the vision of the brand.

4. Can authenticity influence repeat collaboration?

Yes, particularly for trust-focused brands. Brands on #gifted typically are looking for authenticity and have chosen gifted partnerships to support this goal.