Many brands begin with smaller campaigns to validate alignment and logistics, then expand creator numbers once internal processes become reliable. This staged approach often supports clearer learning and more sustainable scaling than immediate large-volume activation.

Expanded creator limits or workflow capabilities may require a Pro or Pro+ plan, depending on operational needs. Higher tied plans include content licensing rights and more robust features while the higher tier, Pro+, include AI Automated Campaigns and multi-brand functionality owned at organisation level.

Gradual expansion usually provides stronger visibility into what works before complexity increases. Rapid scaling without learning phases can introduce coordination challenges or inconsistent results.

Consistent delivery quality, reliable logistics, and clear audience alignment often signal that expansion may be appropriate.