Success is generally driven more by audience relevance and campaign clarity than by sector alone. A wide range of consumer products can participate when alignment with creator audiences is clear. #gifted's most popular categories are beauty, lifestyle, fashion, parenting, home and interior, and food. However, you will find many brands and creators from a number of niches and categories on the platform.

Emerging brands often prioritise awareness and content generation, while established brands may focus on scaling structured collaboration or refreshing creative assets. Both large and small brands see success on #gifted but utilise their assets and manage their campaigns differently due to different strategic directions.

Execution quality and relevance usually matter more than organisational scale. Ensuring that your product and product value match the type of content and size of creator you are working with is an important element of campaign outcomes.

Products that integrate visibly into everyday use or storytelling often translate well into creator content, though suitability depends on audience alignment rather than category alone.