The Mix Australia is the Australian distributor for Thermomix, the smart, connected all-in-all appliance that simplifies cooking. We also have TheMix Shop, our own kitchenware and appliance brand stocking the Ovana portable pizza oven.
Yes. Distinct campaign briefs allow tailored creator selection, messaging, and timing for each product or release. This separation can improve relevance and clarity compared with combining multiple objectives into a single collaboration.
Operational workload may grow, though structured workflows help maintain visibility. #gifted has features that centralise the workflow of all campaigns into manageable systems that scale easily.
Not necessarily. Suitability depends on audience alignment and goals. Gifting can support product launches through increased reach and creator alignment and advocacy when they have an engaged audience.
Yes. When scheduled ahead of a release, gifting campaigns on #gifted can introduce products through relevant creators, generate early content, and build familiarity before public launch. The effectiveness of pre-launch awareness depends on timing, creator-audience alignment, and clear coordination between shipping, content delivery, and broader marketing activity rather than gifting alone.
