Creators browse live campaigns and apply when the product, brief, and audience alignment feel relevant to their content. Brands can then review applicants in one place, comparing audience fit, content quality, and profile details before confirming participation. This application-driven discovery model helps reduce cold outreach while keeping final selection decisions fully controlled by the brand team.

No. Applications surface interested and relevant creators and brands retain full discretion over who is approved. Selection can consider audience demographics, previous content style, reliability indicators, and campaign suitability. This balance between creator intent and brand choice helps maintain alignment without removing editorial control from the brand's decision-making process.

Applications often improve baseline relevance because creators self-select based on interest and audience fit. However, final alignment still depends on how clearly the campaign brief is written and how carefully brands review applicants. The platform structure supports better filtering, but thoughtful brand selection remains an important factor in collaboration quality.

Yes. Campaign applications frequently include creators across varied audience sizes, specialisations, and content styles. Smaller or niche creators may deliver strong engagement and audience trust when alignment is close, making them valuable participants even without large reach. Representation is shaped more by campaign relevance or content quality rather than by follower scale alone.