We are a new Australia brand whose aims to protect Aussie hair and have it thriving with our products dedicated to empowering individuals to write their own hair story. revive all hair types—without compromising the planet.
Authenticity is usually maintained by integrating products naturally into existing storytelling style rather than reshaping content entirely around promotion. Within #gifted, alignment between creator voice and campaign expectations typically determines how comfortably collaboration can feel to the audience.
When a #gifted creator does not feel comfortable with a brief, we encourage them to withdrawal from the campaign prior to receiving any products.
Many do, depending on campaign goals. As a contra gifting platform, #gifted encourages direction over strict briefing. This allows influencers to have creative control over their content while supporting the vision of the brand.
Yes, particularly for trust-focused brands. Brands on #gifted typically are looking for authenticity and have chosen gifted partnerships to support this goal.
