GHD

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Objective

To launch their new Limited-edition GHD Pink Collection, GHD were looking for influencers with a knack for hair styling, GRWM (get ready with me) or makeup content to showcase how to use their latest styling wand. They were seeking influencers with over 20k followers in Australia & NZ, with a high female audience and over 1% engagement rate.

Results

So fab, GHD have collaborated with over 50 creators & influencers through #Gifted collaborations. Reaching a diverse demographic range, and across different locations and platforms (IG and TikTok), the brand has created engaging UGC and showcased the diverse number of ways their heat safe stylers can be used.

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username for gucci

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#fashion, #beauty, #lifestyle