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Alana Spiteri

mum of two little ones, Hunter and Bronte, sharing the real, everyday moments of motherhood.I love creating authentic photo and video content that feels warm, relatable and true to our daily routines. Whether it’s mealtime moments, playtime, outings, or baby essentials we genuinely use. I’m passionate about partnering with brands that align with family life, parenting, baby products, lifestyle and home anything that makes motherhood a little easier or a little sweeter.

Trying to find the right creators to represent your brand?

1. How do brands choose the right creators for gifting campaigns?

Brands evaluate creators based on niche alignment, audience demographics, engagement rates, and content quality. Selecting creators whose audience matches the target market ensures more effective campaigns and stronger results.

2. Why is niche relevance more important than follower count?

Creators with smaller but highly relevant audiences often deliver better engagement and conversion rates than larger general audiences. Niche alignment ensures content resonates authentically with viewers.

3. How can brands verify creator authenticity?

Brands can review engagement metrics, content consistency, audience interaction patterns, and past collaborations to confirm authenticity and credibility.

4. What role does content style play in creator selection?

Content style determines how well a creator's storytelling aligns with brand identity. Choosing creators with compatible aesthetics and messaging helps ensure cohesive campaign results.