Alexandra Talifero is a Sydney based model and influencer. She has a Bachelor of Finance and has worked with brands such as Marc Jacobs, Seafolly, Guess, La Maison Talulah, Aperol Spritz, Aveda, ABrand Jeans, Tigerlily, Spell, Nude by Nature and Levis. She loves creating beautiful, relevant and engaging content in a style that is elegant, feminine and elevated.
When trusted creators feature products authentically, audiences perceive the brand as more reliable and reputable. This social validation strengthens credibility and encourages consumer confidence.
Credibility influences purchasing decisions because consumers rely on trusted voices when evaluating products. #gifted creators are all hand vetted and may be considered more credible due to the qualifications they must meet to join the platform.
Yes, ongoing collaborations with respected creators reinforce brand reliability and visibility over time. Running regular campaigns on #gifted can improve brand reputation as your brand may be shared by a diverse group of creators with relevant audiences.
Credible brands often build stronger relationships with customers, leading to repeat purchases and long-term loyalty. Customers often remain loyal to brands who are trustworthy and transparent and who have quality products that fill a need in their lives or routines.
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