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Alisha Sharma

A 24 year old content creator passionate about sharing my experiences, food, beauty and life with my followers. Following the success of a BBC TV show I was in, I have a highly engaged audience who often ask for recommendations on places to go, eat and stay.

Areas of expertise

Personal Info

24
England, United Kingdom
Hetrosexual/straight
Rather not say
Female

Other Info

Brown
Curly
Average
Combination
Vegetarian

Curious how gifting campaigns fit into your marketing funnel?

1. How does influencer gifting support the marketing funnel?

Gifting primarily supports the awareness and consideration stages by introducing products to new audiences through authentic content. It generates social proof and encourages engagement, which helps move potential customers toward purchasing decisions later in the funnel.

2. Can gifting campaigns improve brand awareness quickly?

Yes, collaborating with multiple creators simultaneously exposes products to diverse audiences. This rapid distribution of content helps brands increase visibility and reach new potential customers quickly.

3. How does gifted content influence purchasing decisions?

Authentic creator content demonstrates real product usage and benefits. This relatable storytelling helps audiences visualize themselves using the product, increasing confidence and purchase intent.

4. Does gifting help brands gather customer insights?

Yes, creator feedback and audience responses provide valuable insights into product perception, messaging effectiveness, and target market preferences.