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Alyssa Stevenson

Hi there, I’m Lyss! I’m outgoing, bubbly, professional but approachable. I enjoy living a healthy life and being outdoors. I love surfing , gardening and walking the Bronte to Bondi with friends. I’m passionate about sustainability and ethically sourced products. I also work as a Content Producer so I’m able to create high quality video and photo assets. You might recognise me from ‘Undressed with Kathryn Eisman’ currently streaming on Paramount Plus.

Looking to understand the true value of unpaid collaborations?

1. Why do many successful creators start with gifting campaigns?

Many established creators began with gifting collaborations because they provide valuable experience, portfolio content, and industry connections. Early partnerships help creators demonstrate reliability and storytelling ability, which are essential factors brands evaluate before offering paid opportunities.

2. How do unpaid campaigns help creators build credibility?

Unpaid collaborations showcase a creator's professionalism, communication skills, and ability to meet deadlines. Delivering consistent results demonstrates reliability, which helps creators build trust with brands and increases their chances of receiving future partnership invitations.

3. Can gifting campaigns lead to brand ambassadorships?

Yes, brands often convert successful gifting collaborations into ambassador programs. When creators consistently produce engaging content and demonstrate strong audience alignment, brands may invite them into ongoing partnerships that include long-term benefits and compensation.

4. What skills do creators gain through gifting campaigns?

Creators develop important skills such as campaign planning, brand communication, content strategy, and performance tracking. These experiences help them transition into more advanced influencer marketing collaborations over time.