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Andrea Hetherington

I’m Andrea also known as Instagram 'leatherandlattes'. Known for my fashion and lifestyle content - putting classy outfits together, reviewing skincare & beauty products, and attending events in Sydney and Melbourne – hotel stays, launch of a new pop-up or restaurant etc. I pride myself on creating high quality video content/ imagery and delivering work on time. Look forward to hearing about your next gifting campaign!

Areas of expertise

Want to understand how many creators to include in a gifting campaign?

1. How many creators should brands gift per campaign?

The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.

2. Should brands work with many small creators or a few large ones?

Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.

3. How does campaign size affect results?

Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.

4. What factors influence campaign scale decisions?

Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.