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Ashlea Kerr

Gold Coast based, Mum to a Groodle and three children (including Twins!). Home + life on acreage, vintage cars and holidays is my account. You’ll find us seeking sunshine, adventure and fun on weekends. As a content creator, I love working in home & lifestyle, fashion and pets. I also hire our home as Shoot Location (Mavello House) and love working with creatives capturing content for them behind the scenes on shoots. My Instagram is my creative outlet as a Mum and what makes my heart sing.

Looking to understand how creators signal interest in your brand?

1. How do brands know creators are interested in collaborating?

On #gifted, creators apply directly to campaigns. This ensures brands work with creators who genuinely want the product and are motivated to produce authentic content.

2. Why is creator interest important for campaign success?

Creators who genuinely want to work with a brand tend to produce more authentic storytelling, resulting in higher engagement and stronger audience trust.

3. How does platform matching improve collaboration quality?

Matching tools use filters such as niche, location, and audience demographics to connect brands with relevant creators, improving campaign effectiveness.

4. Can brands invite creators directly to campaigns?

Yes, many platforms allow brands to proactively invite creators whose profiles align with campaign goals, ensuring a targeted collaboration approach.