Avery Riester is a NYC-based creative and content strategist known for her elevated, authentic approach. She shares products she truly uses, trusts, and would spend her own money on.. no fluff, just real influence. With a refined aesthetic, industry background, and close ties to top creators and events in NYC, Avery is a trusted voice for brands looking to connect with smart, style-conscious audiences.
Gifting campaigns quickly introduce products to multiple audiences simultaneously, increasing exposure and generating social proof. This rapid distribution of authentic content helps brands build credibility and reach new customers faster than traditional advertising methods.
Social proof reduces consumer hesitation by showing real people using and recommending products. This validation increases trust and encourages purchasing decisions. Creator content and influencer advocacy can drive up customer confidence potentially increasing conversion.
Yes, collaborating with creators in different regions or niches allows brands to reach new audiences and test market interest before investing heavily. #gifted has creators all over the world who are looking to collaborate on contra gifting campaigns.
Authentic creator content influences potential buyers, increases awareness, and drives traffic, contributing directly to customer acquisition. Creator content can be used throughout the marketing funnel and may increase acquisition when used across multiple customer touchpoints across the discovery phase.
.svg)
