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Bayley Williams

I’m a full-time teacher and content creator based on the Goldcoast Australia. I’m passionate about sharing authentic and engaging content across lifestyle, fitness, and education. I’m a passionate primary school teacher who loves motivating others to learn and try new things. I love spending time in the sun, hitting the gym, and getting out on my JetSki whenever I can. Fashion is also a big part of my life and I love shopping around for new looks.

Want to understand how many creators to include in a gifting campaign?

1. How many creators should brands gift per campaign?

The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.

2. Should brands work with many small creators or a few large ones?

Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.

3. How does campaign size affect results?

Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.

4. What factors influence campaign scale decisions?

Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.