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Bec Leach

We’re The Jones Family – two mums, one cheeky 4-year-old and two much-loved pups, a groodle and a cavoodle. From coastal road trips in our camper trailer to Disney cruises, park play dates and backyard campouts, we love capturing the beauty and chaos of family life. Our content is warm, authentic and a little bit funny, showing how products fit naturally into parenting, travel, pets and everyday routines with a touch of Aussie charm.

Areas of expertise

Personal Info

44
Western Australia, Australia
Lesbian
Married
Female

Other Info

Blonde
Straight
Average
Regular
None

Looking to understand the strategic value of creator gifting?

1. Why is gifting considered a strategic growth tool for creators?

Gifting provides more than free products; it offers collaboration experience, networking opportunities, and portfolio development. These benefits collectively support long-term growth in influencer marketing.

2. How does gifting help creators learn about brand expectations?

Working with brands exposes creators to campaign briefs, deliverable requirements, and communication standards. This experience helps them understand professional workflows and improve collaboration effectiveness.

3. Can gifting campaigns help creators understand their audience better?

Yes, tracking engagement on gifted content helps creators identify audience preferences and refine their content strategy for stronger performance.

4. How does gifting contribute to personal brand positioning?

Collaborating with aligned brands helps creators establish authority within specific niches, strengthening their identity and attracting targeted audiences.