Belinda Bartholomew, 31. Mum of 2 gorgeous girls and one fur baby. CEO and co fonder of ScrunchieO & BOÉ Wines. Real Estate Sales Associate. Lover of all things wine, food and fashion.
17 Nov 2022
Very easy to work with - great content.
22 Jan 2023
Belinda was lovely to deal with. She understood what I was after and created high quality imagery. Thanks Belinda!
15 Feb 2023
Belinda was a pleasure to work with and created beautiful content.
16 May 2023
It's a pleasure to work with Belinda! Highly recommend her!
25 May 2023
This creator was easy to work with and delivered great content.
25 May 2023
Working with this creator was an absolute pleasure. Their professionalism and creativity exceeded our expectations.
25 May 2023
This creator did fantastic work for our organization and we would love to work with them again!
25 May 2023
Fantastic work from this creator
25 May 2023
It was an absolute pleasure to work with this creator. They did a fantastic job!
Influencer gifting, also called product seeding or creator gifting, involves sending free products to creators in exchange for authentic content. Instead of paying upfront fees, brands gain exposure, user-generated content, and social proof. This approach helps companies build awareness, test creator partnerships, and generate content that supports their marketing funnel at a lower initial cost.
Traditional influencer marketing typically involves contracts and monetary compensation. Gifting focuses on product exchange rather than payment. This makes it ideal for early-stage campaigns, product launches, and testing creators before committing to larger budgets, while still generating authentic content and audience engagement.
Gifting allows brands to evaluate creator performance, communication, and audience alignment without major financial risk. It helps identify creators who genuinely resonate with the product and produce high-quality content before scaling into paid partnerships.
Both emerging startups and established brands benefit from gifting. New brands gain exposure and credibility, while larger companies use gifting to maintain a steady content pipeline and discover new creator partnerships.
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