Want to collab with Bethany Cummins?

Sign up now

Bethany Cummins

Hi, I’m 22 and from Sydney, Australia. I love fashion, getting dressed up and going out/attending events. I am also into health and fitness and love embracing my body in its real form. I enjoy being outdoors, especially in the sun at amazing beaches and locations. I have been enjoying making content on my social media and use my platform the best I can and work with brands I really enjoy and am proud to represent. My Puppy Finn is a regular feature on my insta!

Ready to see why gifting is becoming a core influencer marketing strategy?

1. Why is creator gifting becoming a standard marketing strategy?

Creator gifting offers cost efficiency, authentic content, scalable collaboration, and strong audience trust. These benefits make it an essential component of modern influencer marketing strategies. Platforms like #gifted may support brands of all sizes in amplifying the product through influencer marketing. Repurposing creator content can be a key element to a marketing strategy.

2. How does gifting complement traditional marketing channels?

Gifting supports social media, advertising, email marketing, and website content by providing authentic visual assets. On #gifted Pro and Pro+ plans, brands can download and repurpose creator content across traditional marketing channels resulting in potential cost savings and increased awareness and social proof across multiple customer touchpoints.

3. What makes gifting sustainable for long-term growth?

Its low upfront cost, reusable content, and relationship-building potential make gifting highly sustainable. #gifted may support brands in driving long-term growth by providing affordable creator content, influencer collaborations, and a library of usable assets.

4. How can brands start using gifting today?

Brands can subscribe to #gifted on the website. #gifted offers a 7-day free trial that may give brands a clear understanding of how the platform can work for them. From there, they can launch a campaign in under 5 minutes, and match with multiple suitable creators in their first week.