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Brandon Willoughby

Originally from Hawaii, I am a creative artist and model passionate about storytelling through visuals and movement. My experience spans runway, lifestyle shoots, and editorials, with features on Netflix and in global campaigns for brands like Expedia. I divide my time between Hawaii, Australia, and Bali, bringing a grounded work ethic, adaptability, and genuine enthusiasm to every project. For me, it’s all about creating moments that are authentic, inspiring, and memorable.

Areas of expertise

Personal Info

32
New South Wales, Australia
Rather not say
Single
Male

Other Info

Other
Afro
Muscular
Regular
None

Want to understand how gifting fits into the influencer marketing funnel?

1. Where does creator gifting sit in the marketing funnel?

Creator gifting plays an important role in the awareness and consideration stages of the marketing funnel. It generates authentic user-generated content, builds brand credibility, and introduces products to new audiences. For creators, participating in gifting campaigns helps establish visibility while demonstrating their ability to deliver impactful content.

2. Why do brands start collaborations with gifting first?

Gifting allows brands to test creator relationships before investing in paid partnerships. It provides a low-risk way to evaluate content quality, communication, and audience response. Successful gifting campaigns often evolve into paid collaborations once brands identify creators who consistently deliver strong results.

3. How does gifting content support long-term collaborations?

Content created during gifting campaigns can serve as proof of performance. When creators demonstrate reliability and audience engagement, brands are more likely to extend future partnerships. Over time, this builds a professional track record that supports ongoing collaboration opportunities.

4. Can gifting campaigns improve a creator's portfolio?

Yes, gifting campaigns provide valuable portfolio content that demonstrates versatility and collaboration experience. High-quality branded content helps creators showcase their storytelling ability and professional standards, making them more attractive to future brand partnerships.