Australian UGC creator sharing natural, relatable beauty, lifestyle, family & everyday content. Mum of 3 creating authentic, aesthetic videos that showcase products in a genuine and engaging way.
15 Sep 2026
Brittany was such a pleasure to work with! 🤍 She was responsive, professional, and did an amazing job with her deliverables. The content was beautifully created and felt authentic to her style, while showcasing the products really well. She was also easy to communicate with throughout the collaboration. Would definitely love to work with her again on future campaigns! ✨
17 Sep 2026
Brittany was lovely to work with! She was responsive, professional, and delivered great content as requested. She was also very easy to communicate with throughout the collaboration. We really appreciated her effort and would be happy to work with her again! 🤍
23 Sep 2026
Brittany is great to collaborate with. She was easy to work with and created a great video. We really appreciate her effort and creativity.
27 Sep 2026
Gorgeous video from Brittany, nailed the brief, well lit, spoken and edited! Thank you so much Brittany!
Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.
Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.
Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.
Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.
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