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Catherine Alcorn

Catherine Alcorn is a multi award-winning artist, producer, Artistic Director and one of Australia's most in-demand entertainers, renowned for her powerhouse vocals and razor sharp wit. Hailed as ‘a must see!’ (L.A. Times), ‘absolutely hilarious’ (Time Out) Catherine combines her wickedly inviting sense of humour and dynamic voice, exhilarating audiences wherever she goes. A a host, Catherine has EmCeed some of the world’s biggest brands including TEDx, Apple, Mercedes Benz and Optus.

Want to improve your chances of being selected for campaigns?

1. How can creators increase their chances of getting chosen?

Creators can improve their selection chances by maintaining a clear niche, posting consistently, and showcasing authentic engagement. Providing detailed bio information and examples of past collaborations helps brands quickly evaluate fit and increases the likelihood of receiving campaign approvals.

2. Does content quality matter more than audience size?

Yes, brands increasingly prioritise content quality and engagement over follower count. High-quality visuals, compelling storytelling, and authentic audience interaction often deliver stronger campaign results than large but less engaged audiences.

3. Why do brands value creators with consistent posting habits?

Consistent posting demonstrates reliability and helps brands predict campaign timelines. Creators who regularly produce content show professionalism and dedication, making them more attractive collaboration partners.

4. How does audience alignment affect campaign success?

Campaign success depends heavily on audience relevance. When a creator's followers match a brand's target customers, content feels more authentic and generates stronger engagement, benefiting both parties.