I’m Cella. A Sydney based Tik Toker & Instagramer. My content focuses on Sydney related food, travel, accommodation & activities! I’m enthusiastic, confident & love to stay up to date with trend & provide honest reviews to my followers!
22 Apr 2024
very creative!
03 Jul 2024
Amazing work
13 Aug 2024
Love the content!
23 Sep 2024
We loved working with Marcella. Great communication, quality content and genuine feedback. Highly recommend!
13 Oct 2024
Marcella provided us with some amazing content and within the timeframe of our October campaign! Definitely recommend.
18 Nov 2024
thank you x
14 Apr 2025
Great reel x
13 May 2025
Their content feels fresh, beautifully styled, and on point, highly recommend.
01 Jul 2025
Great communication, quick turnaround time and crisp, high-quality content. We loved working with Marcella on this one - thank you :)
Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.
Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.
Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.
Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.
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