Want to collab with Chantelle Maguire?

Sign up now

Chantelle Maguire

Hello and welcome, I'm Chantellle, known as Chantellivingcolourfullys. I'm a influencer and UGC creator based in Hobart Australia. As you may have guessed Im all about colour, my style is bright and bold. Currently in home renovation era.

Want to turn creator collaborations into measurable brand growth?

1. What is influencer gifting and how does it work for brands?

Influencer gifting, also called product seeding or creator gifting, involves sending free products to creators in exchange for authentic content. Instead of paying upfront fees, brands gain exposure, user-generated content, and social proof. This approach helps companies build awareness, test creator partnerships, and generate content that supports their marketing funnel at a lower initial cost.

2. How does gifting differ from traditional influencer marketing?

Traditional influencer marketing typically involves contracts and monetary compensation. Gifting focuses on product exchange rather than payment. This makes it ideal for early-stage campaigns, product launches, and testing creators before committing to larger budgets, while still generating authentic content and audience engagement.

3. Why do brands use gifting instead of paid campaigns first?

Gifting allows brands to evaluate creator performance, communication, and audience alignment without major financial risk. It helps identify creators who genuinely resonate with the product and produce high-quality content before scaling into paid partnerships.

4. What types of brands benefit most from gifting campaigns?

Both emerging startups and established brands benefit from gifting. New brands gain exposure and credibility, while larger companies use gifting to maintain a steady content pipeline and discover new creator partnerships.