01 Mar 2023
Charly was such a pleasure to deal with and incredibly prompt.
24 Apr 2023
Working with Charly was an amazing experience! She kept us informed every step of the way, making sure that we were always in the loop about any progress and updates. She created some amazing content that brought tons of referral traffic to our site. We can't recommend her enough - here's hoping for more great collaborations down the line!
25 May 2023
Working with this creator was an absolute pleasure. Their professionalism and creativity exceeded our expectations.
25 May 2023
Highly recommend collaborating with this creator! Their attention to detail and dedication were exceptional.
25 May 2023
Very professional content for our brand!
25 May 2023
It was an absolute pleasure to work with this creator. They did a fantastic job!
07 Jun 2023
Awesome content. Great to work with!
03 Jun 2024
Charly was really great she helped us with great content and posted for us on her personal Instagram we will definitely work with her in the future again
26 Jul 2024
Great content, easy to communicate with and went above to provide extra content such as photos which we really appreciate as a small business.
Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.
Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.
Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.
Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.