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Demi Bryant

Being brought up around music and hundreds of records in her household, DEMI has taken after her father as a DJ. DEMI started DJing in 2010, finding a love for House, Deep House and Disco. DEMI has worked for clients like Nike, Calvin Klein, Swisse, David Jones, Sportsgirl, Schweppes, Sunglass Hut, Audi, Instagram and Swarovski to name a few. When DEMI isn’t spinning tunes she is kept in demand by her budding modelling and TV presenting career.

Want to turn creator collaborations into measurable brand growth?

1. What is influencer gifting and how does it work for brands?

Influencer gifting, also called product seeding or creator gifting, involves sending free products to creators in exchange for authentic content. Instead of paying upfront fees, brands gain exposure, user-generated content, and social proof. This approach helps companies build awareness, test creator partnerships, and generate content that supports their marketing funnel at a lower initial cost.

2. How does gifting differ from traditional influencer marketing?

Traditional influencer marketing typically involves contracts and monetary compensation. Gifting focuses on product exchange rather than payment. This makes it ideal for early-stage campaigns, product launches, and testing creators before committing to larger budgets, while still generating authentic content and audience engagement.

3. Why do brands use gifting instead of paid campaigns first?

Gifting allows brands to evaluate creator performance, communication, and audience alignment without major financial risk. It helps identify creators who genuinely resonate with the product and produce high-quality content before scaling into paid partnerships.

4. What types of brands benefit most from gifting campaigns?

Both emerging startups and established brands benefit from gifting. New brands gain exposure and credibility, while larger companies use gifting to maintain a steady content pipeline and discover new creator partnerships.