I am a fully time beauty editor and content creator based in Sydney. When I’m not interviewing top names in the industry, you’ll find me scrolling social media stalking every emerging beauty trend, trying out a new buzz-worthy treatment or putting each and every self-proclaimed ‘long-lasting’ beauty product to the ultimate test.
Launching a gifting campaign typically involves defining goals, identifying target audiences, selecting creators, sending products, and tracking content performance. Clear planning ensures efficient collaboration and helps brands achieve measurable results. On #gifted, campaigns can be live in minutes.
Brands usually set objectives such as increasing awareness, generating content, collecting UGC, or testing creator partnerships before starting campaigns. Brands on #gifted often are looking for content that can be repurposed across multiple marketing channels or influencer collaborations that will showcase their product to a new and engaged audience.
Clear guidelines help creators understand expectations, deliverables, and timelines, ensuring smooth collaboration and consistent results. At #gifted, creators are ranked based on communication style and timeliness which may prioritise suggested creators in the #gifted AI Matching Algorithm.
Most campaigns run for several weeks, allowing creators time to receive products, produce content, and share posts. At #gifted, the expected turn around time is two to four weeks to allow creators to complete the content to a good standard.
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