Mama to Liam & Olivia ♡︎ ☺︎︎ motherhood ☺︎︎ breastfeed journey ☺︎︎ photography ☺︎︎ lifestyle
03 Oct 2024
It was a pleasure working with Emily, her content was delivered beautifully, with a quick turnaround and prompt communication. We highly recommend collaborating with her!
31 Oct 2024
Working with Emily has been an absolute pleasure! Her creativity, professionalism, and genuine enthusiasm for our brand truly brought our vision to life. She delivered high-quality, engaging content that resonated with our audience. We’d love to work with her again.
20 Nov 2024
Great content thank you
02 Jan 2025
Hui-Chun was great to work with, delivering quality content that met the brief and deadlines. Communication was smooth, and the process was straightforward.
08 Jan 2025
Great work :D Creative and prompt.
10 Feb 2025
Love how Hui showcased our products! Her content is authentic and aligns perfectly with our brand. Thanks for sharing!
12 May 2025
Emily delivered the content as discussed and in a timely manner. Super cute!! Thank you x
09 Jul 2025
Great!
05 Feb 2026
Emily made some really great content for us!
Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.
Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.
Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.
Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.
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