Lifestyle & motherhood content creator, passionate about showcasing brands in an authentic, family focused way.
04 Nov 2025
Emily was an absolute delight to work with! Super fast, proactive, and excellent communication throughout. Her content was beautiful and she even took time to send us several versions. Highly recommend working with her!
16 Nov 2025
Beautiful content and a dream to work with!
24 Nov 2025
Emily was amazing to work with! Gorgeous content and would 100% work with her again
20 Jan 2026
love her output! very responsive and communication was easy with her. would love to work with her again!
27 Jan 2026
Emily went above and beyond to create beautiful content exactly as I had pictured! Would highly recommend to any other brands, and would love to work again in the future :)
User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.
Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.
Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.
Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.
.svg)
