Heyy there, I’m Ethan Lazarof. I’m a stylist, creative and lifestyle content creator that has a great understanding of forecasting trends and making my own. “If there’s a brief there’s a way” I say so let’s start something magical and execute some killer content.
25 May 2023
This creator did fantastic work for our organization and we would love to work with them again!
25 May 2023
It was an absolute pleasure to work with this creator. They did a fantastic job!
23 Aug 2024
Ethan was responsive at the start, but only used the membership once and never replied afterwards
23 Oct 2024
Very responsive to begin with but after receiving the sofa bed, was unresponsive. No communication or content has been received after several months.
30 Dec 2025
We were super excited to collaborate with Ethan as we loved his vibe, he was very communicative at the beginning and after we dispatched his item he did not post any content and ghosted us.
Influencer gifting, also called product seeding or creator gifting, involves sending free products to creators in exchange for authentic content. Instead of paying upfront fees, brands gain exposure, user-generated content, and social proof. This approach helps companies build awareness, test creator partnerships, and generate content that supports their marketing funnel at a lower initial cost.
Traditional influencer marketing typically involves contracts and monetary compensation. Gifting focuses on product exchange rather than payment. This makes it ideal for early-stage campaigns, product launches, and testing creators before committing to larger budgets, while still generating authentic content and audience engagement.
Gifting allows brands to evaluate creator performance, communication, and audience alignment without major financial risk. It helps identify creators who genuinely resonate with the product and produce high-quality content before scaling into paid partnerships.
Both emerging startups and established brands benefit from gifting. New brands gain exposure and credibility, while larger companies use gifting to maintain a steady content pipeline and discover new creator partnerships.
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