I set up “the fiddle leaf lady” to be a brand managers best friend - I was sales & marketing for Budweiser and Johnnie Walker for a decade. I offered to answer strangers struggling plants questions, for free, not selling anything, purely to spread some goodness on the internet. That generates engagement, goodwill, positive association and an excuse to be on camera talking. If you send me a #gift with a note saying you like what I’m doing because it shares your values of XYZ & I’ll film it
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