Model, influencer and content creator. I am also a Pilates instructor. Despite working in fashion, I'm not the typical girly-girl; I have a deep passion for The Rolling Stones and most sports, specifically motorsports and AFL.
28 Nov 2023
Great to work with!
04 Jun 2024
great to work with x
28 Aug 2024
Thanks!
03 Sep 2024
Grace was wonderful to work with!
12 Sep 2024
Amazing content loved working with Grace!!
21 Oct 2024
Such amazing content created
02 Jan 2025
Grace was lovely to work with and created great content for us!
19 Mar 2025
Super cute content!
27 Apr 2025
So lovely to work with!
User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.
Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.
Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.
Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.
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